Pope Francis was already the “most talked about person on the planet,” but lately the media obsession with him has gone into overdrive. Buzzfeed is running stories about how Francis used to be a bouncer, and Think Progress and Huffpo are excited that he currently spends his evenings sneaking out of the Vatican to distribute alms to the poor. But the biggest driver of the pope’s ubiquity was the release of Evangelii Gaudium, the apostolic exhortation heard round the world. The document was released just before Thanksgiving, and immediately made waves with its strongly worded claims about economics.