Welcome to the new, redesigned American Interest website. There are a lot of details and refinements to how the site is organized, and we’ll leave a lot of that explanation to our colleague Walter Russell Mead. But beyond the new look-and-feel of the site, which we will continue refining in the coming weeks and months, we want to talk to you, our readers, about the business side of the publication.
As many of you know, the publishing landscape in the second decade of the second millennium has been challenging to say the least. Print circulation has been declining across the entire industry for several years now, and the revenue brought in by pay-per-impression advertising has not been able to bridge the gap—especially for publications like ours that have historically tried to focus on the big picture without closely following ins and outs of the daily news cycle.
When Walter proposed starting the Via Meadia blog on the site five years ago, we had no idea it would grow into what it has become: a must-read daily analysis that gives much-needed context and big-picture narrative to the stories being reported by the journalists out in the trenches. Alongside this daily stream of content, our esteemed editor Adam Garfinkle and staff have continued to do what the magazine has done from its inception: publish high-quality serious political thought in the subject areas we think critical for informed debate. In the last year, we have gone from publishing a print magazine’s worth of features every two months to running one to two feature-length pieces per day.
Throughout all this, we have maintained an old-school print-era paywall—an annual subscription to either print or digital or both. We have, of course, been watching the industry adopt porous paywalls almost without exception, and we are ready to take the leap ourselves into that realm. Our product offerings are much simpler now: there is a monthly digital-only subscription which costs $2.99/month, and a print-and-digital combination subscription which costs $48/year (more for foreign subscribers). The paywall will not apply to any Via Meadia posts—the daily analysis blog overseen by Walter Russell Mead—and will allow non-subscribers to see three free articles every thirty days.
We know it’s a crowded marketplace, and the competition for your attention is as fierce as ever. We think we have built a compelling vision of what a serious journal of political thought can be online. If you have not yet subscribed, we hope to convince you in the coming weeks, months and years that we are worthy of your time and support.