Industrial Folklore

George Gerbner studied the cultural impact of television with greater intensity than anyone. A colleague explains what he learned.

Appeared in: Volume 1, Number 4 | Published on: June 1, 2006
Joseph Turow is Robert Lewis Shayon Professor of Communication at the University of Pennsylvania's Annenberg School for Communication. His newest book, Niche Envy: Marketing Discrimination in the Digital Age, will be published this summer by MIT Press.
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