There are few things consumers across America hate more than inflated cable bills and the poor service that often accompanies them, but now Apple may taking us one step closer to cutting the cord. The WSJ reports that the iconic tech company is taking strides towards creating its own online television service and is currently in talks with networks about launching a collection of channels as early as this fall. More:
Apple has been talking to Walt Disney Co., CBS Corp., and 21st Century Fox Inc., among other media companies. The idea is to offer consumers a “skinny” bundle with well-known channels like CBS, ESPN and FX, while leaving out the many smaller networks in the standard cable TV package. 21st Century Fox and News Corp, owner of The Wall Street Journal, were until mid-2013 part of the same company. […]Some media executives said they believed Apple was aiming to price the service at about $30 to $40 a month. The company is aiming to announce its new service in June and launch it in September, according to people familiar with the matter. The service would work across all devices powered by Apple’s iOS operating system, including iPhones, iPads and Apple TV set-top boxes.
Apple is not the first company to try this—in fact, there’s quite a lot of competition. Disintermediation is the name of the game for today’s TV. Dish Network recently launched its own online television service called Sling TV, and it appears Sony will do the same shortly.Apple’s idea isn’t revolutionary on its own, but the more companies experiment with streaming TV, the closer the country comes to shedding its reliance on traditional cable. The crowded field will spur innovation. And with Apple’s resources behind the online TV push, the switch to streaming could happen quickly—to everyone’s delight.