Last March Facebook founder Mark Zuckerberg launched a political advocacy group focused on education and immigration reform. It was another sign of the tech giants’ newfound enthusiasm for politics and further demonstration that the tech industry needs strong nation states, and vice versa.Zuckerberg’s group has now launched its first major campaign, coming out swinging against Republicans for stalling action on immigration reform:
A new, 60-second ad aimed squarely at Republican lawmakers seeks to compel them to push through a broad overhaul of the nation’s immigration laws. Adopting a sharper tone, the ad blames House Republicans for holding up the immigration legislation that has currently stalled in Congress […]The spot is the work of the Council for American Job Growth, an affiliate of FWD.us, the nonprofit advocacy group created by Mark Zuckerberg, the founder of Facebook, and others to push for an overhaul of the nation’s immigration laws. The council is spending roughly $500,000 on airtime for the commercial, which begins running Monday nationally and is expected to appear in all 50 states for about two weeks.
This is the most partisan thing we’ve seen yet from FWD.us. They’ve released ads before (see this spot that re-writes the poem on the Statue of Liberty) but nothing that has directly targeted one party over a particular issue for reform.This is the next stage for Silicon valley: from dipping its toes in political waters to going partisan to achieve particular aims. Expect to see tech political groups behave more and more like other political advocacy groups, as the industry tries to forge even closer links with the state.