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Has the Goracle Lost His Voice?


After years on the road as a one-man climate change hype machine, Al Gore has lately gone awfully silent. So Buzzfeed decided to check in on the current state of the man and his nonprofit advocacy group, the Climate Reality Project (CRP).

Five short years ago, the mainstream media widely covered the CRP as it attempted to make climate change a key issue in the 2008 elections. After President Obama’s election victory, Gore & Co. set their sights on the passing of a cap-and-trade bill and hired more than 300 employees in 40 offices across the country to push the green agenda at the grassroots level. Today, those field offices are closed, ninety percent of those employees are gone, and Congress is farther away than ever from passing any kind of meaningful climate change legislation.

What went wrong? Buzzfeed tells an engrossing story of Gore’s fall from grace, complete with interviews of former and current top officials in his organization. It’s worth taking the time to read the whole thing, but here’s an excerpt that illustrates the absurdity of his group’s current strategy:

From the embers of the lobbying effort came a smaller, less ambitious Alliance. The group that had planned to bring revolution to climate change advocacy instead sought out a smaller part of the existing movement. “We saw as our niche to bring together leaders in the advertising and social media and marketing worlds from some of the world’s most innovative companies,” [Climate Reality Project COO Dan Stiles] said. […]

[T]he Gore group focuses on the digital world, trying to tell the story of climate change and shame skeptics online. The “Reality Drop” program, still in beta phase, allows users to post prewritten comments on articles the group says distort the facts about climate change. The effort has caught the attention of the Heartland Institute, the biggest skeptic group in the country — but it hasn’t impressed officials there.

“They credit themselves with 55 ‘drops’ into one of our recent environment blog posts, of which I approved one for posterity,” said Jim Lakely, communications director at Heartland and the main author of posts on the group’s blog, “making their claims of ‘victory’ as exaggerated as their claims of man-caused climate catastrophe.”

Gore’s decline into obscurity might be for the best for the green cause. If environmentalists ever want to be taken seriously at the policy table, they need to ditch the bombastic overstatement of genuine climate science, and lose the Malthusian fear-mongering tactics in favor of an approach that pushes policies that decrease emissions while making peoples’ lives better, not worse. Peel the carrot; don’t sharpen the stick, especially since that stick is starting to look more and more like a wet noodle.

[Al Gore image courtesy of Steve Jurvetson]

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  • wigwag

    Gore just sold his cable channel, Current TV, for tens of millions of dollars to Al Jazeera. I’m sure he’s not happy being out of the public eye but at least he can drown his tears in bucket fulls of money.

  • Andrew Allison

    Could the fact that 5-year average global temperature peaked in 2005 and that despite a 35% increase in anthropomorphic emissions since 1997 average temperature has been trending down since then have anything to do with the loss of interest in what Gore has to say? The increasingly desperate efforts of AGW alarmists to find some explanation for the utter failure of their predictions is not a pretty sight.

    The highly inconvenient truth is that other than an increase in global temperature there have been no statistically significant changes in climate during the past century, and the increased CO2 is resulting in increased growth of vegetation.

  • foobarista

    CRaP – best acronym since Committee to RE-Elect the President…

  • Pete

    It is sickening to think how much money Al Gore has cost society.

  • ljgude

    I am sitting here in Australia on election day waiting to see if Tony Abbott will unseat Labor prime minister Kevin Rudd. What most American wont know is that Abbott became leader of Liberal Party (the more conservative in party in Australia) shortly after the first batch climategate emails were released into the wild. The then leader of the Liberal Party, Malcolm Turnbull was unseated on Dec 1 2009 by Tony Abbott in the midst of a split in the party of Turnbull’s decision to support Rudd’s Carbon Tax bill. Many of us noticed that the first round of Climategate emails had surfaced in November of that year. Unfortunately Tony Abbott is too much like Rick Santorum for my taste but, even though it is not mentioned in polite company, it is pretty clear that many Australians realized that climate academics were a corrupt and conniving bunch of political activists. And that the Liberal Party changed leaders to protect itself from supporting a dubious policy.

  • Twigletmaniac

    Can you imagine if he had become president! Talk about close calls. South park had him nailed. Man Bear Pig!

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