There’s a good story in the New York Times detailing the fight between Los Angeles’ taxi industry and a set of insurgent smart phone powered companies looking to disrupt the status quo. On the surface, this story is not that different from one we looked at earlier this year taking place in New York and DC.But interestingly enough, it’s also a story about greens starting to think more creatively. One of the defenders of the new ride services it comes from an environmental group that understands how creative approaches to driving can protect the environment.
Juan Matute, director of the Local Climate Change Initiative at the University of California, Los Angeles, said that if more people used ride-sharing services — even just 3 percent of the population, he said — substantial reductions in driving in Los Angeles could result.“It would be easier to share rides that are incidental to daily life,” he said.
Most conventional environmentalists are turquoise. That is, they think that the blue model of heavily regulated economic and social activity is the only way to achieve a green agenda. This is wrong. The information economy that is struggling to emerge from the wreckage of the blue social model and 20th century industrial fordism is the best hope of people who care about the future of the environment.A new generation of environmentalists, less emotionally committed to the blue social model, may be able to see this better than the tired old dinosaurs who currently rule the green roost.