Wal-Mart has hitched its wagon to the local food train, but not to save the planet. It’s the money. As Darrin Robbins, Wal-Mart’s senior manager for produce told the Wall Street Journal:
“We can get chili peppers from Florida all day long, but at the end of the day that is not necessarily the best model for us” … “I’m going to pay a higher price in Ohio for peppers, but if I don’t have to ship them halfway across the country to a store, it’s a better deal.”
It turns out that in the age of high gasoline and transportation costs, local produce is ultimately cheaper.I’ve written before that Walmart is doing more for the planet than Greenpeace; this is just more proof. A ruthless focus on price and efficiency is the best way to reduce humanity’s environmental footprint.