Jonathan Ive, Apple’s longtime head of design, is now a Knight Commander of the Order of the British Empire. Sir
Ive Jonathan joined Apple in 1992 and has led the design team responsible for products like the iPod, iPad, iMac, and iPhone since 1997. The might make him one of the most influential product designers in the world, but Sir Ive Jonathan is said to be softspoken and humble; the Telegraph calls him “British to the core.”
The care that goes into Apple’s products is something that Ive speaks about earnestly. It’s a principle that he traces back to the industrial revolution. “One of the concerns was that there would somehow be, inherent with mass production and industrialisation, a godlessness and a lack of care.“I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.”
One of the big themes in God and Gold is the continuing role of the Anglo-Americans in making products that reshape the world. The idea of combining radical innovation with a certain regard for tradition, beauty and, yes, a reverent sense of the presence of God is an important part of that culture. That tradition is very much alive today at Apple and the world is a richer place for it.Rise, Sir Textalot.