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Creative Disruption
When Silicon Valley Meets Waffle House

Soon you may be able to pick up your packages where you get breakfast. The beloved divey breakfast chain Waffle House is partnering up with Roadie, a new app-based service that allows ordinary people to make some cash by delivering packages along their planned driving routes. WSJ has more:

Roadie founder Marc Gorlin came up with the idea about a year ago for the service after he had to get tiles quickly transported from Birmingham, Ala., to his Florida condo, which was under repair. He realized there was likely somebody already driving that route who might be willing to drop off the tiles for $20.

“That was the idea for Roadie—basically utilizing all these cars that are already going somewhere,” Mr. Gorlin added. […]

Roadie will also offer some free roadside assistance, and will establish meeting points such as Waffle House for drivers and customers to hand off deliveries. Most deliveries right now are door-to-door.

Websites like UShip offer a similar way to connect travelers with those seeking deliveries, but Roadie looks to be much more convenient and user-friendly. Greens should love this, because it means more efficiency and lower emissions than traditional shipping methods. Waffle House patrons should love this, because they’ll be able to use their local branch as a post office of sorts. Americans looking for a little extra cash should love this, because it will be an easy way to make a buck. The post office will probably hate it—and will point to potential problems like missing or damaged packages, or use of the service for illicit items. No doubt setbacks will happen as the service figures out how to resolve these concerns. Both Roadie’s risks and benefits, however, epitomize the sharing economy and its potential to transform existing industries as it colonizes more economic territory. More, please.

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  • f1b0nacc1

    Fun Fact: Waffle House has what is almost universally considered to be the best disaster recovery regime of any large organization in place and operational. Even FEMA uses what they call ‘The Waffle House Index’ as a rough-and-ready metric of disaster severity

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