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What's in a name?
The Mobile App "Isis" to Rebrand

Having a terrorist group for a namesake is no picnic, and the mobile payment platform called Isis has decided to rebrand. Everybody’s doing it nowadays, it seems. The jihadists formerly known as ISIS also engaged in a bit of image management recently, changing their name to the simpler “Islamic State,” or IS.

From the Isis CEO’s statement:

Four years ago, we went in search of a brand that could embody this vision. We wanted a name that brought to life our company and our values. Above all, we wanted a brand that captured the simplicity of our mobile wallet experience. We chose Isis.

Recently, we have observed with growing concern a militant group whose name, when translated into English, is Islamic State of Iraq and Syria – often referenced by the acronym ISIS. […]

However coincidental, we have no interest in sharing a name with a group whose name has become synonymous with violence and our hearts go out to those who are suffering. As a company, we have made the decision to rebrand.

Companies have found themselves sharing the names or icons of evil before, of course. A reminder:


Photo Credit: Sharenator (

Photo Credit: Sharenator (

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  • ShadrachSmith

    The hijacking of “good” symbols and words by partisan factions is as natural as tuberculosis looking for a healthy host. Hayek spoke, often in anger, about Socialists hijacking the Liberal label.

    “…And some time before this, American radicals and socialists began calling
    themselves “liberals.” I will nevertheless continue for the moment to describe as liberal the position which I hold and which I believe differs as much from true conservatism as from socialism.”


    • Zolicon

      open to new behavior or opinions and willing to discard traditional values.
      “they have more liberal views toward marriage and divorce than some people”

      (of education) concerned mainly with broadening a person’s general knowledge and experience, rather than with technical or professional training.
      synonyms:wide-ranging, broad-based, general More

      a person of liberal views.
      holding to traditional attitudes and values and cautious about change or innovation, typically in relation to politics or religion.
      synonyms:traditionalist, traditional, conventional, orthodox, old-fashioned, dyed-in-the-wool, hidebound, unadventurous, set in one’s ways; More

      a person who is averse to change and holds to traditional values and attitudes, typically in relation to politics.
      synonyms:right-winger, reactionary, rightist, diehard; More
      If You take a Liberal Man and a Conservative Woman and put them together to have a Baby that Baby would be a Liberal conservative and just the kind of person You need and want as a leader.

      • ShadrachSmith

        I try to avoid characterizing the thoughts of my betters, but I nonetheless see Hayek’s anger at socialists appropriating the word “liberal” as directed at the violence to grammar’s role in the exchange of ideas.

        If that if a difficult sentence, that is why I try to avoid characterizing the thoughts of my betters 🙂

        • Zolicon

          And what makes them better than You ?

          • ShadrachSmith

            Hayek, was the best political thinker of the 20th century by my lights. And Willy Mays was a better center-fielder than me. I love having heroes 🙂

          • Zolicon

            Sorry but I don’t put People on pedestals.

      • Luke Phillips

        “The man who is not a liberal at age 20 has no heart. The man who is not a conservative at age 50 has no brain.” -lots of important people

        If you can’t be both at any age, you’re either missing a heart or a brain, or missing both. Conservatism and Liberalism are temperaments, not ideologies, and they’re more complementary than you give them credit for. Take Alexander Hamilton, Abraham Lincoln, and Teddy Roosevelt. Three men who in the face of history were unabashedly liberal; who in the face of modernity were unabashedly conservative; who in their views of themselves knew themselves to be both.

        • Zolicon

          “Any Man who allows His Heart to control what the Brain desires of that which is seen through the Eyes is no Man.”

    • Andrew Allison

      That was before they hijacked “progressive”, and proceed to label anybody who differs with them as a fascist. Suitably Orwellian, given that it was socialism that gave birth to Fascism.

      • ShadrachSmith

        I think you take Hayek’s point, exactly.

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