mead cohen berger shevtsova garfinkle michta grygiel blankenhorn
MOOC Fever
Employers: What's a MOOC?

Massive open online courses (MOOCs) may be a hot topic on college campuses, but in the workforce they’ve barely made an impression. A new joint study by Duke and RTI International surveyed over 100 employers in North Carolina to determine whether they were aware of MOOCs, and whether they would consider using them for employee recruitment or professional development. The most striking finding was just how few companies were even aware of these programs: more than two-thirds of companies surveyed had never heard of them. Despite years of heated discussion, it seems MOOCs have yet to pass one of the biggest tests for education: helping students get a job.

But if the headline data is troubling for MOOC supporters, there’s still reason to believe MOOCs might have a bright future ahead of them. While most employers had no knowledge of MOOCs, they were overwhelmingly favorable toward them once they learned what they were. Only one company currently uses these online courses as a recruitment tool, but 57 percent of respondents believed that they would consider doing so, while 73 percent said they could see taking completion of a “job-related MOOC” into consideration when making hiring decisions. Companies were also enthusiastic about the possibility of using MOOCs as a professional development program for current employees. As one respondent put it:

I can see people who want to advance, who need to advance their education. We have a tuition reimbursement program but it is limited. If someone thought that they could go online and take a course on something or take classes for certification I think people WOULD really jump on it.

Reactions were particularly enthusiastic in the manufacturing, technology and business sectors, while health and finance companies were more skeptical.

It’s important to note that these replies, while mostly positive, are based on a purely theoretical understanding of MOOCs. These programs are still far too new to be well understood by employers are and it remains to be seen whether MOOC creators can come up with actual courses that will be taken seriously as a credential.

Nonetheless, this is a good sign for the new way of learning. One of the key potential benefits of MOOCs is that they could break college’s stranglehold over all education, allowing students access to build skills in their chosen field without taking the time or the expense of going through a full four-year program. This would be a significant change, but it will only work if businesses view these programs as a reasonable alternative to college courses. It’s still far too soon to tell, but this suggests at the very least that businesses are still open to the idea, even if they aren’t yet convinced.

Features Icon
show comments
  • Andrew Allison

    Pick a font, any font, and stick with it! Incidentally, this report is in direct conflict with one I saw in the last week, I think on TAI, that employers are increasingly looking at useful skills rather than pieces of paper.

  • johngbarker

    I think that a neglected aspect of MOOCs are their potential for personal enrichment. I have been studying classical music offered in “Yale Online” courses. I went to the local symphony last night and enjoyed it more than ever since I knew some of the elements in the music to attend to. And I have ten more lessons to take!

© The American Interest LLC 2005-2016 About Us Masthead Submissions Advertise Customer Service