Administration officials said Tuesday that they had decided not to inaugurate a big health care marketing campaign planned for December out of concern that it might drive too many people to the still-fragile HealthCare.gov […]In the meeting, Ms. Palmieri said, officials urged the groups to hold back, at least for the first several days of December, to see how much traffic the website is getting. Ms. Palmieri summarized the message: “Our recommendation is that we expect there to be really high traffic. You shouldn’t be driving traffic.”
Remember that many Democrats have cited December 1st (tomorrow!) as the deadline for the website. It doesn’t have to be perfect, but if healthcare.gov isn’t working reasonably well by then, many are contemplating distancing themselves publicly from the law. The White House’s attempts to direct people away from the site on and even after that date can’t be doing much to convince Democrats that the site will be ready. The website may be, as the administration claims, getting better all the time. But if Democrats frustrated with a missed December deadline defect from the administration in the coming weeks, continued, gradual improvement might be too little, too late.