On November 11, 2013, Religion News Service reprinted an Associated Press story by Gillian Flaccus on the development of “atheist mega-churches”. These have the rather revealing name “Sunday Assemblies” (perhaps an allusion to the Pentecostal Assemblies of God—in the hope of emulating the success of the latter?). The story described a recent gathering of this type in Los Angeles: “It looked like a typical Sunday morning at any mega-church. Several hundred people, including families with small children, packed in for more than an hour of rousing music, an inspirational talk and some quiet reflection. The only thing missing...