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Via Meadia August Traffic Hits Record

Thanks to our readers and to a hardworking team of staffers, interns and guest posters, Via Meadia had more visitors this August than in any month in site history. In a relatively slow news month, and with WRM traveling in India for three weeks, the site received well  over 20,000 visits per day. (There is no truth to the rumors that the publisher offered to pay WRM to stay out of the country for another three weeks in the hope of another traffic surge.)

When we started less than three years ago, we were excited if more than 100 people visited our site on a given day, and when more than a couple of hundred visitors arrived in any given hour, the website often crashed under the pressure.

Since that time we’ve experienced steady growth in our traffic, in the attention our posts get on the web and in print media, and in the range of subjects we cover and the number of posts we produce. (We also arranged for more reliable hosting.) The site has grown from something WRM basically wrote and produced from the morning room in the stately Mead Manor into a project that depends on a group of contributors, writers, and editors who work with WRM to ensure that our focus remains tight and that we continue to advance the core purposes and commitments of the site. Some staffers are paid, some are volunteers, but all of us, WRM included, have this in common: Via Meadia isn’t our full time job. We are producing this site in the midst of other professional commitments, and we are making it up as we go along. We are all proud to be associated with a site that is read by policymakers, news and opinion leaders, and a large following of “ordinary” citizens from the U.S. and elsewhere.

But blogs are like some species of sharks: if they stop moving, they die. We are always looking for ways to raise our game. The staff still believes, and WRM still believes, that the possibilities of new media for serious journalism and commentary are only beginning to come into view.

Currently we offer a mix of three kinds of posts. We have very short posts that register developments in the unfolding of complex stories. We have somewhat meatier but short posts that offer some analysis of what a particular development tells us about where the world is going. And we have essays that either take a deeper look at the news or allow WRM an opportunity to advance the core thinking behind the site.

Guiding all three kinds of posts is an overarching vision of what we think really matters in the news of our time. Stories like the state pension meltdown, the American revival, the green policy train wreck, the crisis of the blue social model, and what we are calling the Asian Game of Thrones are playing out in a variety of ways. We use all three kinds of posts to help readers organize and make sense out of the fire hose of daily news.

For now, we think that mix of continuing stories and three kinds of posts works, and in the short term we are looking to improve each category of post. We also want to expand the number of big stories we follow and figure out how to follow them with greater depth and precision without turning into a pedantic journal appealing only to specialists and wonks.

We are also looking to add some features and drop others that aren’t working as well as we continue to explore the possibilities for a new and better journalism. It’s trial and error and catch as catch can here at Via Meadia; we appreciate the readers—fellow travelers—who have joined us for the journey.

From everyone at Via Meadia and the American Interest Online, thanks again to our readers for your continued interest in our work.


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