Looking sharp can be hard work. Many professionals (men especially) would like to dress to impress, but find shopping tedious or confusing.Now some new startups are making it more convenient to achieve that sartorial polish. The Wall Street Journal reports that a number of new enterprises are providing personal stylist services online. There are variations on the model, but the core idea is the same: Customers submit a list of style preferences and measurements, and receive hand-selected garments and accessories by mail:
Reminiscent of book-of-the-month clubs, the subscription services charge customers anywhere from $29.99 a month to $500 or more, a few times a year, with the option to pause or cancel at any time.Trunk Club Inc. mails subscribers “trunks” filled with blazers, dress shoes, ties and other menswear from popular brands including Jack Spade and Jeremy Argyle. Style experts at the Chicago-based company pick out the items according to customers’ preferences and measurements.Other start-ups, like BeachMint Inc. of Santa Monica, Calif., and 12Society Inc. of West Hollywood, Calif., have actors, athletes and musicians curate goods in categories such as home décor, jewelry and electronics.
Even as the economy struggles to right itself, entrepreneurs are using the internet in new ways to build small business based on individual expertise. New kinds of jobs have appeared in services like shaving, catering, and tutoring, and the fashion industry may see more enterprises like this in the future.Having someone who gets to know you personally and works with you to develop your personal style is the kind of asset people would be willing to pay for in more areas than just fashion. Expect this business model to become more common and successful.