One of the big news stories this morning is that the world’s leading search firm and huge corporate entity is preparing a deep overhaul of its basic search engine.It’s the essence of capitalism here. Google must perpetually reinvent itself or wither and die. Change is risky — the new tech may not work out, consumers might not love the new Google as much as the old, or some new company can beat Google with a better version of the new generation technology — but stasis is death.Google won’t be the only company challenged by this change. Google search engine helps shape the web as content creators seek traffic by orienting themselves to get Google driven traffic.Now that is changing. We will see what happens to the rest of the web.
Google: Reinvent or Perish